Regardless the type of business you own, customer service should be one of your focuses. In the jewellery industry, the smallest details are extremely valuable and will help you create a pool of loyal clients. Offering them a little attention is the perfect marketing strategy and will make them come back to you over and over again. For instance, free gift wrapping in a useful and thoughtful detail you can add to your services, so that your customers feel engaged and valued. Since pieces of jewellery are some of the most common presents and most people are not very skilled, packing the gifts for your clients can be something very useful. In addition to this, it can be the element which makes the difference between you and your competitors. You may thing that you will have to make additional investments, but actually purchasing the materials you need can be very inexpensive, if you collaborate with the appropriate suppliers. There are plenty of companies on the market offering boxes, sacs or small ribbon rolls for sale, and if you choose your partners right you will definitely increase your profits.
This wonderful additional service you offer to your customers is the perfect manner in which you prove them that you appreciate them and want to continue your collaboration. They will feel that they receive much more than the product itself for the money they pay: attention and appreciation. Besides the gift they are buying from you, they also receive their own gift that is your dedication and respect. Finding a suitable box for the present they are willing to offer is a real struggle, especially for those who have a busy schedule, not to mention the efforts one must make to decorate the present: scotch tape, wrapping paper and tiny bows or ribbon. For this reason, providing your buyers with the appropriate package for the jewellery is an essential part of your business. They will feel relieved and the next time they will want to buy something similar, will remember about the high standards of customer service they found at your store. Offering free packing will help you stand out and have an advantage over your competitors, while also providing customers with a qualitative shopping experience. Choose classic and elegant materials and textures, because they will bring an air of sophistication to your products.
Apart from saving your clients’ time, you can also promote your business by the means of wrapping materials. Branding the products you deliver can be the ideal advertising strategy: you will manage to win your customers’ loyalty and also to create a strong brand on the specialized market. You can either personalize the materials you use, printing the company’s logo or mane, or simply choose some colours representative for your brand. This means that you will always pack the gifts in the same manner, using the same products and it will become a trade mark of your store. After a while, as soon as somebody sees a small box wrapped in a certain colour, they will know that the jewellery was bought from you.